When Buyers Say No: Essential Strategies for Keeping a Sale Moving Forward by Tom Hopkins, Ben Katt
English | April 1st, 2014 | ISBN: 1455550590 | 320 pages | EPUB | 1.34 MB
This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key.