Methods for Testing and Evaluating Survey Questionnaires (Wiley Series in Survey Methodology)
Wiley-Interscience | 624 pages | 2004 | ISBN: 0471458414 | PDF | 4 mb
Written and painstakingly edited by leading experts, this volume offers a state-of-the-art overview of and solid foundation in up-to-date survey questionnaire issues, concerns, and responses. Like several other books in the Wiley Series in Survey Methodology, this work has been prepared in conjunction with an international conference on the topic (in November 2002) by the Survey Research Methods Section of the American Statistical Association, the American Association for Public Opinion Research, the International Association of Survey Statisticians, the Council of American Survey Research Organizations, and the Council of Marketing and Opinion Research…