All or Nothing Thinking

Not so long ago, executives faced with complex problems made decisions based on experience, intuition, and no small measure of luck. But now there’s a better way. In recent decades, mathematics and computer science have perfected formerly top-secret techniques for predicting the best possible outcomes when faced with conflicting options. This field goes by different names—analytics, operations research, linear and nonlinear programming, management science—but its purpose is simple: to apply quantitative methods to help business managers, public servants, investors, scientific researchers, and problem solvers of all kinds make better decisions.

Not so long ago, executives faced with complex problems made decisions based on experience, intuition, and no small measure of luck. But now there’s a better way. In recent decades, mathematics and computer science have perfected formerly top-secret techniques for predicting the best possible outcomes when faced with conflicting options. This field goes by different names—analytics, operations research, linear and nonlinear programming, management science—but its purpose is simple: to apply quantitative methods to help business managers, public servants, investors, scientific researchers, and problem solvers of all kinds make better decisions.