America Auto Industry

This volume chronicles the maturation of the South Korean auto industry and its native automakers, from the 1997 Asian Crisis to 2019. After examining the context for domestic vehicle production in South Korea, the author presents multiple case studies for all five Korean automakers: General Motors Korea/Daewoo Motors, Kia, Hyundai, Ssangyong and Renault Samsung. This includes coverage of Hyundai-Kia’s foreign plants in North America, Europe, India, China, and Emerging Asia. The book closes by assessing the five-to-ten-year future outlooks for Korean automakers at home and abroad. This important work will prove informative to scholars of business, management, automotive history, international development, Asian studies, and public administration.

This is the epic saga of the American automobile industry’s rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit’s Big Three car companies—once proud symbols of prosperity—through bankruptcy. With unprecedented access, Pulitzer Prize winner Paul Ingrassia takes us from factory floors to small-town dealerships to Detroit’s boardrooms to the White House. Ingrassia answers the big questions: Was Detroit’s self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves did?

Once Upon a Car is the brilliantly reported inside-the-boardrooms-and-factories story of Detroit’s fight for survival, going beyond the headlines to chronicle how the country’s Big Three auto companies—General Motors, Ford, and Chrysler—teetered on the brink of collapse during the 2008 financial crisis.