Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets by Craig E. Carroll
English | 2010 | ISBN: 0415871522, 0415871530, 0203868587 | 480 pages | PDF | 4,1 MB
This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world.