Interpretations of Luxury: Exploring the Consumer Perspective By Linda Lisa Maria TurunenEnglish | PDF | 2017 | 194 Pages | ISBN : 331960869X | 2.4 MB
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand.