Luxury Marketing
Luxury China: Market Opportunities and Potential eBooks & eLearning
Posted by arundhati at April 20, 2017
Michel Chevalier, Pierre Xiao Lu, "Luxury China: Market Opportunities and Potential"
2009 | ISBN-10: 0470823410 | 300 pages | PDF | 17 MB
2009 | ISBN-10: 0470823410 | 300 pages | PDF | 17 MB
New Luxury Management: Creating and Managing Sustainable Value Across the Organization eBooks & eLearning
Posted by hill0 at Feb. 18, 2017
New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury) by Emmanuelle Rigaud-Lacresse
English | 19 Jan. 2017 | ISBN: 3319417266 | 311 Pages | PDF | 4.41 MB
English | 19 Jan. 2017 | ISBN: 3319417266 | 311 Pages | PDF | 4.41 MB
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury”
Omni-personal Luxury: How to Transform your Luxury Business for the Digital Age eBooks & eLearning
Posted by hill0 at Dec. 4, 2021
Omni-personal Luxury: How to Transform your Luxury Business for the Digital Age
English | 2022 | ISBN: 3030857689 | 275 Pages | PDF EPUB | 11 MB
English | 2022 | ISBN: 3030857689 | 275 Pages | PDF EPUB | 11 MB
The Evolution of Luxury Brands, Volume II: Society, Technology, and Context eBooks & eLearning
Posted by TiranaDok at Nov. 5, 2025
The Evolution of Luxury Brands: Society, Technology, and Context by Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou
English | October 18, 2025 | ISBN: 3031966791 | 399 pages | True ePUB, PDF | 21 Mb
English | October 18, 2025 | ISBN: 3031966791 | 399 pages | True ePUB, PDF | 21 Mb
Living It Up: America's Love Affair with Luxury eBooks & eLearning
Posted by leonardo78 at April 16, 2016
Living It Up: America's Love Affair with Luxury by James B. Twitchell
2003 | ISBN: 0743245067, 0231124961 | 320 pages | PDF | 22,2 MB
2003 | ISBN: 0743245067, 0231124961 | 320 pages | PDF | 22,2 MB
Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending.
Selling Luxury: Connect with Affluent Customers, Create Unique Experiences [Audiobook] Audiobooks
Posted by AvaxKevin at Aug. 22, 2020
![Selling Luxury: Connect with Affluent Customers, Create Unique Experiences [Audiobook]](https://pixhost.icu/avaxhome/d9/67/007b67d9_medium.jpg)
Selling Luxury: Connect with Affluent Customers, Create Unique Experiences [Audiobook]
English | ASIN: B08B77SCY6 | 2020 | 3 hours and 12 minutes | M4B 128 kbps | 176 MB
Robin Lent, Genevieve Tour (Author), Jo Anna Perrin (Narrator)
English | ASIN: B08B77SCY6 | 2020 | 3 hours and 12 minutes | M4B 128 kbps | 176 MB
Robin Lent, Genevieve Tour (Author), Jo Anna Perrin (Narrator)
International Luxury Brand Strategy eBooks & eLearning
Posted by roxul at Aug. 20, 2022
Pierre Xiao Lu, "International Luxury Brand Strategy"
English | ISBN: 113861484X | 2021 | 242 pages | EPUB | 6 MB
English | ISBN: 113861484X | 2021 | 242 pages | EPUB | 6 MB
African Luxury Branding: From Soft Power to Queer Futures eBooks & eLearning
Posted by roxul at Dec. 20, 2022
Mehita Iqani, "African Luxury Branding: From Soft Power to Queer Futures "
English | ISBN: 1032129611 | 2023 | 122 pages | PDF | 4 MB
English | ISBN: 1032129611 | 2023 | 122 pages | PDF | 4 MB
Research Handbook on Luxury Branding eBooks & eLearning
Posted by arundhati at Feb. 18, 2025
Felicitas Morhart, "Research Handbook on Luxury Branding "
English | ISBN: 1786436345 | 2020 | 368 pages | PDF | 4 MB
English | ISBN: 1786436345 | 2020 | 368 pages | PDF | 4 MB
The Curious Economics of Luxury Fashion: Millennials, Influencers and a Pandemic eBooks & eLearning
Posted by First1 at April 4, 2022
The Curious Economics of Luxury Fashion: Millennials, Influencers and a Pandemic by Don Thompson
English | March 10th, 2022 | ISBN: 1777563208, 1777563216 | 278 pages | True EPUB | 0.91 MB
English | March 10th, 2022 | ISBN: 1777563208, 1777563216 | 278 pages | True EPUB | 0.91 MB
In The Curious Economics of Luxury Fashion, economist and bestselling author Don Thompson offers insights and fascinating examples in discussing the intriguing and fast-evolving world of luxury fashion. Why does one handbag sells for five times the price of another that looks and feels pretty much the same? How does a luxury label justify a runway show costing many millions of dollars, when most of the outfits paraded will never appear for sale? Why are fall fashions shown on the runway in March, and spring fashions in October?