Selling and Sales Management, 8th edition by David Jobber, Geoffrey Lancaster
English | 2009 | ISBN: 0273720651 | 568 pages | PDF | 5,6 MB
Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control.